Our Team — Indonesia PT PMA & Business License Specialists

Meet Our Team of Legal & Business Consultants

The strength of Bali Business License lies in our people. Our team is a dedicated group of Indonesian legal experts, business process specialists, and client relations managers who share a passion for helping foreign investors succeed in Bali. Each member brings a wealth of experience and a deep understanding of the intricacies of Indonesian corporate and investment law.

Putu Wijaya, S.H., M.Kn.

Founder & Managing Director

Credentials: Sarjana Hukum (S.H.) from Universitas Gadjah Mada, Magister Kenotariatan (M.Kn.) from Universitas Indonesia.

Bio: As the founder of Bali Business License and a director at Juara Holding Group, Putu is a seasoned corporate lawyer with over 15 years of experience specializing in foreign direct investment (FDI) in Indonesia. He began his career working with a top-tier law firm in Jakarta, where he advised multinational corporations on market entry strategies. His expertise lies in complex corporate structuring, mergers and acquisitions, and navigating high-level negotiations with the Ministry of Investment/BKPM. Putu has an unparalleled understanding of the legal philosophies underpinning regulations like the Omnibus Law (UU Cipta Kerja) and its effects on PT PMA formation. He is a registered member of the Indonesian Advocates Association (PERADI).

Ayu Lestari, S.H., LL.M.

Senior Legal Consultant

Credentials: Sarjana Hukum (S.H.) from Universitas Udayana, Master of Laws (LL.M.) in International Business Law from Leiden University.

Bio: Ayu is our lead expert on regulatory analysis and compliance. Her international education gives her a unique perspective on bridging the gap between foreign investors’ expectations and the realities of Indonesian law. Ayu is responsible for monitoring all changes to Presidential Regulations (Perpres), Ministry of Investment Regulations (PerBKPM), and other relevant decrees. She meticulously fact-checks all content published on our site, as detailed in our Editorial Standards. Her focus areas include the Positive Investment List, KBLI-specific requirements, and the legal implications of the Risk-Based Approach (RBA) for businesses in tourism and real estate.

Bagus Santoso, S.E.

Lead OSS & KBLI Specialist

Credentials: Sarjana Ekonomi (S.E.) in Business Administration from Universitas Padjadjaran.

Bio: Bagus is our master of the OSS RBA system. With over a decade of experience in business licensing, he has an encyclopedic knowledge of KBLI classifications and their practical application. He is the go-to expert for determining the correct KBLI codes—such as 79111, 56101, and 68111—and ensuring that the business description and scope are perfectly aligned with government requirements to avoid future compliance issues. Bagus manages the entire online submission process for our clients, from NIB issuance to securing the final operational licenses, ensuring a smooth and efficient journey through the digital bureaucracy.

David Miller

Head of Client Relations

Credentials: B.A. in Southeast Asian Studies from the University of Sydney.

Bio: David has lived and worked in Indonesia for over 12 years, giving him firsthand experience with the challenges and opportunities facing foreign entrepreneurs. As the Head of Client Relations, he is the primary point of contact for our international clients. He excels at translating complex legal and bureaucratic concepts into clear, actionable advice. David’s role is to ensure a seamless client experience, managing expectations, providing regular updates, and coordinating between the client and our legal and processing teams. His on-the-ground knowledge of Bali’s business culture is invaluable to our clients’ success.

Sari Dewi, S.A.

Compliance & Reporting Manager

Credentials: Sarjana Akuntansi (S.A.) from Universitas Airlangga, Certified Tax Technician.

Bio: A successful PT PMA setup is only the beginning. Sari leads our post-incorporation compliance division, ensuring clients fulfill their ongoing legal obligations. She specializes in managing the mandatory Investment Activity Reports (LKPM) that must be submitted to BKPM, a critical task for maintaining a company’s good standing. Sari also assists clients with the registration for their corporate tax ID (NPWP) and social security programs (BPJS Ketenagakerjaan and Kesehatan), providing a solid foundation for compliant business operations from day one. Her meticulous attention to detail protects our clients from penalties and legal complications down the line. Contact us today to see how our team can help you with your Bali business license needs.


Continue exploring Bali Business License:
Our Bali Business License Service ·
Meet Our Team ·
Editorial Standards ·
Methodology ·
Sustainability ·
Safety & Compliance

The enduring allure of Indonesia’s luxury tourism landscape

Imagine the scent of frangipani carried on a gentle sea breeze, the whisper of waves against a private villa, or the vibrant tapestry of ancient traditions unfolding before your eyes – this is the essence of Indonesia’s luxury tourism, a sector ripe with opportunity for discerning investors. From the serene clifftop villas of Uluwatu offering panoramic ocean vistas to the bespoke spiritual retreats nestled in Ubud’s emerald rice paddies, Bali consistently redefines luxury. Its allure is multi-faceted, drawing in those who seek not just opulence, but also profound cultural immersion and unparalleled natural beauty. This established reputation provides a robust foundation for new high-end ventures, while newer destinations offer the thrill of shaping an emerging market.

Beyond Bali, emerging destinations like Lombok, with its pristine beaches and nascent high-end developments, or the mystical Komodo National Park, offering exclusive liveaboard experiences, are rapidly gaining traction. The Indonesian government’s commitment to developing 10 “New Balis” underscores a strategic vision for tourism, aiming to diversify and elevate the luxury offerings across the archipelago. This includes significant investment in infrastructure, making remote paradises more accessible. For instance, the Mandalika Special Economic Zone in Lombok, a sprawling 1,034-hectare development, is earmarked for high-end resorts and lifestyle facilities, representing a tangible commitment to luxury tourism growth. You can explore more about these captivating destinations on Indonesia.Travel.

This dynamic expansion creates a fertile ground for bespoke hotels, exclusive wellness retreats, eco-luxury resorts, and private villa estates. Investors are drawn not just by the natural beauty but also by the robust growth figures; pre-pandemic, Indonesia’s tourism sector contributed approximately 4.2% to its GDP, with luxury segments showing consistent upward trends. This signifies a resilient and expanding market ready for innovative and high-quality developments.

Securing your vision: the strategic importance of a Bali business license

Transforming a vision of a five-star resort or an exclusive wellness sanctuary into a tangible reality in Indonesia requires more than just capital and a dream; it demands a meticulous understanding of the local regulatory framework. For foreign investors, establishing a PT PMA (Perseroan Terbatas Penanaman Modal Asing) is the foundational step, a legal entity that allows full foreign ownership in most sectors, including tourism. This critical initial phase, often involving complex documentation and compliance with various ministries, can feel daunting without expert guidance.

A robust Bali business license is not merely a piece of paper; it is the cornerstone of your operational legality and long-term stability. It ensures adherence to investment regulations, tax laws, and environmental standards, which are particularly stringent in the luxury and eco-tourism sectors. Without a meticulously acquired Bali business license and the requisite operational permits, even the most promising luxury concept can face debilitating delays, fines, or even forced closure. The legal landscape is dynamic, with regulations frequently updated to reflect economic shifts and government priorities. This complexity underscores the invaluable role of local experts who possess not only legal acumen but also an intricate understanding of governmental processes and cultural protocols.

Navigating the nuances of local zoning, land use permits, and operational licenses specific to hotels, restaurants, or tour operators requires deep local expertise. Beyond the initial PT PMA setup, securing permits like the Izin Mendirikan Bangunan (IMB) for construction, and then specific tourism operational licenses (Izin Usaha Pariwisata – IUP), are sequential and interconnected steps. Expert guidance minimizes delays, ensuring that your luxury venture can open its doors without unnecessary setbacks, typically streamlining a process that might otherwise take 6-12 months for complex projects, allowing investors to focus on crafting their unparalleled guest experiences.

Cultivating sustainable luxury: a commitment to responsible investment

Condé Nast Traveler readers, and increasingly, discerning luxury